Selling Scientology 
A Former Scientologist Marketing Guru Turns Against the Church
by Matt Davis

In the mid-1980s, more than ever before, television advertising was about big budgets and excess. Bucking that trend was Scientologist and marketing whiz Jeff Hawkins, whose understated, minimalist TV ads for L. Ron Hubbard's Dianetics helped launch the book onto the best-seller list—and arguably sparked a worldwide interest in the religion.

Hawkins' ads featured simple questions like, "Why are you unhappy?" in white print against a black background, backed by edgy music supplied by Hawkins' friends, and finally, a shot of the Dianetics book splashed against a volcano. The ads cost around $2,000 to make, yet within months of their first nationwide appearance, Dianetics made the New York Times Best Seller List for the first time since its initial publication in 1950—and a special commemorative edition of the book was printed to mark the occasion.

Hawkins estimates he made more than $200 million for the church in his 35 years of marketing Dianetics. Nevertheless, he ultimately paid for his success by being thrown out of the church in 2005. Now living in Portland, Hawkins is writing a book about his experiences in Scientology.

And boy, is he pissed....

"Batshit Crazy"

Hawkins joined the church of Scientology in Los Angeles in 1967.

Full article at Portland Mercury

 

by Dr. Lilly von Marcab
Saturday Aug 23rd, 2008

Who is David Miscavige? He is the leader of the Scientology cult and organized crime syndicate. He is an asthmatic, narcissistic, unusually short, violent and abusive 48-year old high school drop-out and control freak who is said to enjoy daily enemas. According to his official Scientology biography, he also likes riding motorcycles, fishing, snorkeling and underwater photography.
Full article: Indybay.com

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