Author: Hubbard, L. R.
Document date: 1955, 21 September, 1955, 21 September
Document title: Postulates 1,2,3,4 In Processing - New Understanding of Axiom 36, Postulates 1,2,3,4 In Processing - New Understanding of Axiom 36
Document type: lecture transcript
Event: Academy Lecture Series, Academy Lecture Series
Location: Washington, D. C., Washington, D. C.
Document ID: 5509C21, 5509C21
Description: Hubbard lectures about brainwashing people by installing "stable data." Mentions loyalty as a reactive subject., Hubbard lectures about brainwashing people by installing "stable data." Mentions loyalty as a reactive subject.
Another way to hypnotize somebody would be to put him in the middle of chaos, everything going in all directions, everybody shooting at him and suddenly throw him a stable datum, and make it a successful stable datum so that it’s all called off once — the moment he grabs this. And this gives you the entire formula of brainwashing: interrogate, question, lights, pain, upset, accusation, duress, fear, privation and we throw him the stable datum.1We say, “If you’ll just adopt ‘Ughism’ which is the most wonderful thing in the world, all this will cease,” and finally the fellow says, “All right, I’m an ‘Ugh.’ ” Immediately you stop torturing him and pat him on the head and he’s all set.Ever after he would believe that the moment he deserted “Ughism,” he would be drowned in chaos and that “Ughism” alone was the thing which kept the world stable; and he would sell his life or his grandmother to keep “Ughism” going. And there we have to do with the whole subject of loyalty, except — except that we haven’t dealt with loyalty at all on an analytical level but the whole subject of loyalty is a reactive subject we have dealt with.
- See also: Hubbard’s “confusion and the stable datum” doctrine. E.g., Problems of Work (Chapter Two Handling the Confusions of the Workaday World.) ↩